عنوان
پدید آورنده
موضوع
رده
HF5415 .L2627 2002eb
HF5415
.
L2627
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
008049644X
(Number (ISBN
0750643811
(Number (ISBN
1136380671
(Number (ISBN
113638071X
(Number (ISBN
1136380728
(Number (ISBN
1138150266
(Number (ISBN
1429483660
(Number (ISBN
6611013229
(Number (ISBN
9780080496443
(Number (ISBN
9780750643818
(Number (ISBN
9781136380679
(Number (ISBN
9781136380716
(Number (ISBN
9781136380723
(Number (ISBN
9781138150263
(Number (ISBN
9781429483667
(Number (ISBN
9786611013226
Erroneous ISBN
0750643811
NATIONAL BIBLIOGRAPHY NUMBER
Number
b758099
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing :
General Material Designation
[Book]
Other Title Information
the one-semester introduction /
First Statement of Responsibility
Geoff Lancaster and Paul Reynolds.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (v, 436 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. Introduction to marketing -- 2. The marketing-orientated organisation -- 3. The marketing environment -- 4. The functions of marketing -- 5. Market segmentation, targeting and positioning of marketing -- 6. Buyer behaviour -- 7. Marketing communications I -- 8. Marketing communications II: personal selling -- 9. Channels of distribution -- 10. Physical distribution management.
Text of Note
11. Pricing -- 12. Product policy -- 13. Marketing research -- 14. Sales forecasting -- 15. International marketing -- 16. Societal marketing -- 17. Marketing strategy, planning and control -- 18. The use of internet technology in marketing -- 19. Customer care and customer relationship management.
0
8
SUMMARY OR ABSTRACT
Text of Note
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory th.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0501000096
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing.
International Standard Book Number
9780750643818
TOPICAL NAME USED AS SUBJECT
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
L2627
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lancaster, Geoffrey,1938-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Reynolds, Paul, (Paul Lewis)
ORIGINATING SOURCE
Date of Transaction
20201204181151.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
