Revised edition of: Questionnaire design and attitude measurement. [1966].
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
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Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements --Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis -- Appendix I: Statistics test -- Appendix II: Nomographs for the testing of statistical significance of differences between percentages.
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SUMMARY OR ABSTRACT
Text of Note
Research methods and evaluation in the social sciences, including market research.
OTHER EDITION IN ANOTHER MEDIUM
Title
Questionnaire design, interviewing, and attitude measurement.
TOPICAL NAME USED AS SUBJECT
Attitude (Psychology)-- Testing.
Interviewing in sociology.
Questionnaires.
Social surveys.
Questionnaires.
Data Collection.
Interviews as Topic.
Research Design.
Sampling Studies.
Sociology.
Surveys and Questionnaires.
Interviewing in sociology.
70.03 methods, techniques and organization of social science research.