عنوان
پدید آورنده
موضوع
رده
HF5415 .K2875 2005
HF5415
.
K2875
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470011467
(Number (ISBN
9780470011461
NATIONAL BIBLIOGRAPHY NUMBER
Number
b750195
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Beyond traditional marketing :
General Material Designation
[Book]
Other Title Information
innovations in marketing practice /
First Statement of Responsibility
lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet [and others].
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, NJ :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
©2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 308 pages :
Other Physical Details
illustrations ;
Dimensions
21 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Seán Meehan.
0
SUMMARY OR ABSTRACT
Text of Note
"Beyond Traditional Marketing is that book. Studded with case studies of real companies who have dealt effectively with emerging issues and others who have not, it offers an overview of the innovations that have transformed industries and driven major shifts in the field over the last decade, as well as those areas where the reverse is true and new thinking has led to breakthroughs in practice. In total it explores more than 20 techniques absent from the traditional literature, delivering examples, managers' checklists and practical action summaries for each."--Jacket.
Text of Note
"This book has been written for thoughtful marketing managers looking for new ways to improve marketing practice in their organizations. Markets change constantly, but the discipline often fails to keep pace and takes time to catch up. As change accelerates, so the problem worsens. And the classics of the field, whilst offering an important foundation, are simply not designed to address emergent issues. There is thus a clear need for a focused and practical book to chart the breaking ground, and to harness the latest developments for frontline marketing managers."
TOPICAL NAME USED AS SUBJECT
Marketing.
Marketing.
Marketing.
Marketingmanagement.
Marketingmanagement.
Marketingstrategie.
Marketingstrategie.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
K2875
2005
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
QP
600
Class number
QP
620
System Code
bcl
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kashani, Kamran.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Jeannet, Jean-Pierre.
ORIGINATING SOURCE
Date of Transaction
20201204095837.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
