Includes bibliographical references (pages 273-286) and index.
CONTENTS NOTE
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Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
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SUMMARY OR ABSTRACT
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ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
00001432
OTHER EDITION IN ANOTHER MEDIUM
Title
Tough calls.
International Standard Book Number
0814472435
CORPORATE BODY NAME USED AS SUBJECT
AT & T (Firm)-- History.
AT & T (Firm)
AT & T.
TOPICAL NAME USED AS SUBJECT
Telecommunication-- United States-- History.
BUSINESS & ECONOMICS-- Industries-- Media & Communications.