Ch. 1. Tuning in to electronic media -- ch. 2. Radio / Norman J. Medoff, Dale Hoskins, and Gregory D. Newton -- ch. 3. Television -- ch. 4. Cable, satellite, and other delivery systems -- ch. 5. The internet -- ch. 6. Programming -- ch. 7. Advertising -- ch. 8 Audience measurement -- ch. 9. Business and ownership / Norman J. Medoff and Gregory Pitts -- ch. 10. Operating, producing, and distribution -- ch. 11. The feature film and videogame industries / Ross Helford, Brant Guillory, and Norman J. Medoff -- ch. 12. Regulation, legal issues, and ethics -- ch. 13. Media effects -- ch. 14. Personal/social media : the future.
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SUMMARY OR ABSTRACT
Text of Note
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a ""See It Then, See It Now, See It Later"" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the imm.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000276
OTHER EDITION IN ANOTHER MEDIUM
Title
Electronic media.
International Standard Book Number
9780240812564
TOPICAL NAME USED AS SUBJECT
Broadcasting-- History.
Digital media-- History.
Mass media-- History.
Telecommunication-- History.
Broadcasting.
BUSINESS & ECONOMICS-- Industries-- Media & Communications.