Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer; About the Author; Contents at a Glance; Contents; Introduction; Part I: Getting Started; Chapter 1: What's Your Game Plan for Success?; Part II: Google AdWords; Chapter 2: Welcome to Google AdWords!; Chapter 3: Cost-per-Click Advertising; Chapter 4: Advanced Opportunities within Google AdWords; Chapter 5: AdWords Tools of the Trade; Chapter 6: Google AdWords: Analysis and Insights; Part III: Google Analytics; Chapter 7: Welcome to Google Analytics!
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SUMMARY OR ABSTRACT
Text of Note
Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer--and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
281748
Stock Number
99013D5C-572A-463D-9741-921201A8B9DD
OTHER EDITION IN ANOTHER MEDIUM
Title
Your Google game plan for success.
International Standard Book Number
9780470641644
TITLE USED AS SUBJECT
Google AdWords.
Google Analytics.
Google Website Optimizer.
Google AdWords.
Google Analytics.
TOPICAL NAME USED AS SUBJECT
Internet marketing.
Internet searching-- Statistical services.
Internet users, Statistics-- Data processing.
Web usage mining-- Computer programs.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.