عنوان
پدید آورنده
موضوع
رده
HD69.B7 A216 1996
HD69
.
B7
A216
1996
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
002900151X
(Number (ISBN
0743232135
(Number (ISBN
9780029001516
(Number (ISBN
9780743232135
NATIONAL BIBLIOGRAPHY NUMBER
Number
b743169
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Building strong brands /
General Material Designation
[Book]
First Statement of Responsibility
David A. Aaker.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Free Press,
Date of Publication, Distribution, etc.
©1996.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 380 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 359-366) and index.
CONTENTS NOTE
Text of Note
What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizing for brand building.
0
SUMMARY OR ABSTRACT
Text of Note
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
OTHER EDITION IN ANOTHER MEDIUM
Title
Building strong brands.
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management.
Brand name products-- Valuation-- Management.
Intangible property-- Valuation-- Management.
Brand name products-- Valuation-- Management.
Marketing-- organization & administration.
Marketing.
Product Line Management-- economics.
Product Line Management-- organization & administration.
Produits de marque-- Gestion.
Biens incorporels-- Evaluation.
Brand name products-- Management, Case studies.
Brand name products-- Management.
Brand name products-- Management.
Brand name products-- Management.
Brand name products-- Valuation-- Management.
Brand name products-- Valuation-- Management.
Brand name products-- Valuation.
Eigendomsrecht.
Entreprises-- Image.
Intangible property-- Valuation-- Management.
Intangible property-- Valuation-- Management.
Intangible property-- Valuation.
Management.
Marketing-- organization & administration.
Marketing.
Marques de commerce.
Merken.
Product Line Management-- economics.
Product Line Management-- organization & administration.
Produits de marque-- Évaluation-- Gestion.
Produits de marque.
UNIVERSAL DECIMAL CLASSIFICATION (UDC)
Number
658.62
DEWEY DECIMAL CLASSIFICATION
Number
658
.
827
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
A216
1996
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
F713
.
5
System Code
bcl
System Code
clc
PERSONAL NAME - PRIMARY RESPONSIBILITY
Aaker, David A.
ORIGINATING SOURCE
Date of Transaction
20201204034329.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
