عنوان

Public relations :

(Number (ISBN

0750657243

(Number (ISBN

9780750657242

Number

b738481

Title Proper

Public relations :

General Material Designation

[Book]

Other Title Information

contemporary issues and techniques /

First Statement of Responsibility

Paul Baines, John Egan, Frank Jefkins.

Place of Publication, Distribution, etc.

Boston :

Name of Publisher, Distributor, etc.

Elsevier/Butterworth-Heineman,

Date of Publication, Distribution, etc.

©2004.

Specific Material Designation and Extent of Item

xvii, 431 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm

Text of Note

Includes bibliographical references (pages 413-420) and index.

Text of Note

Foreword -- Preface -- About the authors -- Acknowledgements -- Defining public relations -- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public relations industry -- Interview sketch 1: defining public relations -- Public relations planning and management -- Managing planned public relations programmes -- Situation analysis -- Defining objectives -- Defining publics -- Media selection -- Budgeting -- Implementation and control -- Interview sketch 2: planning a public relations campaign -- Managing media relations -- The role of the press officer -- Writing reports and proposals -- Writing press releases -- Writing feature articles -- Event management -- Broadcasting public relations and funded television programmes -- Photographs, captions and printing -- Interview sketch 3: managing media relations -- Communication media -- The press and broadcast sources -- Public relations in developing countries -- Video, DVD, CD-ROM and the Internet -- Seminars, conferences and exhibitions -- House journals and public relations literature -- Interview sketch 4: the changing nature of media -- Specialist public relations areas -- Financial public relations -- Internal public relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public relations in political context -- Interview sketch 5: the role of lobbying -- Appendix 1: IPR Code of Conduct -- Appendix 2: Global Protocol on Public Relations -- Protocol: Summer 2002 -- References -- Index.

0

Text of Note

Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.

Public relations-- Management.

Public relations.

Relations publiques-- Gestion.

Relations publiques.

Öffentlichkeitsarbeit

Public relations-- Management.

Public relations.

Number

Edition

Class number

Book number

Class number

System Code

Baines, Paul,1973-

Egan, John,1952-

Jefkins, Frank William.

Date of Transaction

20201203233555.0

Electronic name

[Book]

Y