What is self marketing -- No room for shrinking violets : why you must market yourself -- The 8 critical rules of the game and how to win -- Who are you? It all starts with name recognition -- Get involved : find opportunities where you least expect them -- Start self marketing inside your current company -- You're not the average Joe : leveraging formal networking -- Hand-to-hand combat : in the trenches of informal networking -- Harness the media -- Speak and write your way out of obscurity -- Anytime, anywhere : unleash the power of the Internet -- Think like a marketer -- Bend all the rules : creativity is key -- Never stop learning -- From ordinary to extraordinary : planning, goal setting and time management -- Make it look easy : perpetual professionalism -- From "don't know you" to "can't live without you" -- Take your foot out of your mouth and roll with the punches -- Tons of room at the top : the attitude and altitude of success -- You : the superstar.