improving the image of cities, countries, and tourist destinations /
First Statement of Responsibility
Eli Avraham and Eran Ketter.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Amsterdam :
Name of Publisher, Distributor, etc.
Butterworth Heinemann,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 231 pages, 10 unnumbered pages of plates :
Other Physical Details
color illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 211-224) and index.
CONTENTS NOTE
Text of Note
pt. 1. Marketing Places, Media Campaign and Crisis Management -- 1. Introduction to place marketing and branding -- 2. Public images and media images of places -- 3. Image management and campaign -- 4. Consumer behavior -- 5. Crisis and communication management -- pt. 2. From Theory to Practice -- 6. Preliminary analysis: crisis, audience and place characteristics (CAP) -- 7. Source strategies -- 8. Message-focused strategies -- 9. Media strategies focused on the target audience -- 10. The multi-step model for altering place image.
0
SUMMARY OR ABSTRACT
Text of Note
This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.