عنوان

Social location marketing :

(Number (ISBN

0132653699

(Number (ISBN

9780132653695

Erroneous ISBN

0132653753

Erroneous ISBN

0789747219

Erroneous ISBN

9780132653756

Erroneous ISBN

9780789747211

Number

b733666

Title Proper

Social location marketing :

General Material Designation

[Book]

Other Title Information

outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites /

First Statement of Responsibility

Simon Salt.

Place of Publication, Distribution, etc.

Indianapolis, Ind. :

Name of Publisher, Distributor, etc.

Que,

Date of Publication, Distribution, etc.

2011.

Specific Material Designation and Extent of Item

1 online resource (x, 229 pages) :

Other Physical Details

illustrations

Text of Note

Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan.

0

Text of Note

The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marketers get started quickly and successfully Includes case studies of organizations who've achieved outstanding results By web marketing luminary Simon Salt, one of the field's leading experts This is the first book to focus entirely on the most important new opportunity in social media marketing: the use of social location sharing tools such as Yelp, Foursquare, Gowalla, and Loopt. Written by noted expert Simon Salt, this timely, marketable guide introduces the topic simply and clearly, with a focus on actionable advice and real case studies. Writing for marketers, entrepreneurs, and customer service leaders in businesses of all kinds, Salt shows exactly how to use these tools to build communities of customer advocates, strengthen loyalty, and enhance retention. Salt thoroughly explains each leading platform: what it offers marketers; how to get involved, both as an individual and a business; and how to use its tools to reach other users. He offers insights on reaching teens, tweens, women, and men; and on applications for fashion, retail, hospitality, and restaurants. This book offers strategies for organizations with large budgets, small budgets, and even no budget. It also offers specific guidance on measuring social location activity and calculating ROI. Salt answers crucial questions like: What does my business have to give users in order to earn their loyalty? Can these tools really affect my bottom line? How do I handle complaints? Drawing on his extensive experience at the center of the social media revolution, he concludes with case studies of organizations who are achieving superior results right now.

Source for Acquisition/Subscription Address

Safari Books Online

Stock Number

CL0500000094

Title

Social location marketing.

International Standard Book Number

9780789747211

Parallel Title

Outshining your competitors on Foursquare, Gowalla, Yelp and other location sharing sites

Application software.

Business enterprises-- Computer networks.

Internet marketing.

Location-based services.

Online social networks.

Social media-- Economic aspects.

Application software.

BUSINESS & ECONOMICS-- Industrial Management.

BUSINESS & ECONOMICS-- Management Science.

BUSINESS & ECONOMICS-- Management.

BUSINESS & ECONOMICS-- Organizational Behavior.

Business & Economics.

Business enterprises-- Computer networks.

Internet marketing.

Location-based services.

Management Theory.

Management.

Marketing channels.

Marketing-- Internet.

Online social networks.

Online-Marketing

Online-Werbung

Social Change.

Social media-- Economic aspects.

Social Sciences.

Sociology & Social History.

Software.

Soziales Netzwerk

Standortbezogener Dienst

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

Number

Edition

Class number

Book number

Class number

System Code

Salt, Simon.

Date of Transaction

20201203184115.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y