عنوان

Emergent strategies for e-business processes, services, and implications :

(Number (ISBN

1281854999

(Number (ISBN

1605661546

(Number (ISBN

1605661554

(Number (ISBN

9781281854995

(Number (ISBN

9781605661544

(Number (ISBN

9781605661551

Number

b726954

Title Proper

Emergent strategies for e-business processes, services, and implications :

General Material Designation

[Book]

Other Title Information

advancing corporate frameworks /

First Statement of Responsibility

In Lee [editor].

Place of Publication, Distribution, etc.

Hershey :

Name of Publisher, Distributor, etc.

Information Science Reference,

Date of Publication, Distribution, etc.

©2009.

Specific Material Designation and Extent of Item

1 online resource (xxiv, 398 pages) :

Other Physical Details

illustrations.

Series Title

Advances in e-business research series,

ISSN of Series

1935-2700

Text of Note

Includes bibliographical references (pages 347-386) and index.

Text of Note

Preface -- Section I: E-consumer relationship management. 1. Managing the customer relationship / Keith Ward, Erik Rolland, Raymond Patterson -- 2. A new conceptual framework for greater success with integration of E-CRM / Soumaya Letaifa -- 3. Managerial discretion and E-CRM performance / Tim Coltman -- 4. Multi-channel retailing and customer satisfaction / Patricia Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter.

Text of Note

Section II: E-business models and strategies. 5. Do mobile CRM services appeal to loyalty program customers? / Veronica Liljander, Pia Polsa, Kim Forsberg -- 6. Developing a global CRM strategy / Michael Shumanov -- 7. Strategic positioning and resource-based thinking / John Gallaugher.

Text of Note

Section III: E-business management . 8. A tale of e-business models / Savvas Papagiannidis -- 9. Strategic maneuvering in healthcare technology markets / Kirill Yurov -- 10. Complementary role of website in business model development / Olli Kuivalainen -- 11. A Reverse auction-based e-business model for B2C service markets / Tobias Kollmann -- 12. Evolving e-health systems / Denis Caro.

Text of Note

Section IV: Online consumer behavior. 13. Socio-economic impacts of offshore outsourcing of information technology / Karl Knapp, Sushil Sharma, Kevin King -- 14. Towards theory development for emergent e-business innovations / Indrit Troshani -- 15. An introduction to the management and protection of intellectual property rights / Bill Vassiliadis -- 16. Intelligent contracting / Tagelsir Gasmelseid -- 17. The applicability of network effect theory to low-cost adoption decisions / Jaeki Song, Eric Walden -- 18. An empirical analysis of cellular phone users' convenience perception and its impact on shopping intention in mobile commerce / Wen-Jang Jih -- 19. The effects of system features, perceived risk and benefit, and customer characteristics on online bill paying / Fang He.

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0

0

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Text of Note

"This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher.

Source for Acquisition/Subscription Address

MIL

Stock Number

185499

Title

Emergent strategies for e-business processes, services, and implications.

International Standard Book Number

1605661546

Electronic commerce.

BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.

BUSINESS & ECONOMICS-- Mail Order.

BUSINESS & ECONOMICS-- Marketing-- Direct.

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

BUSINESS & ECONOMICS-- Marketing-- Telemarketing.

Electronic commerce.

BUS-- 040000

BUS-- 043010

BUS-- 043040

BUS-- 043050

BUS-- 090010

KNPR

Number

Edition

Class number

Book number

Lee, In,1958-

Date of Transaction

20201213224624.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y