عنوان
پدید آورنده
موضوع
رده
HF5415.123 .W66 2004eb
HF5415
.
123
.
W66
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080546676
(Number (ISBN
9780080546674
Erroneous ISBN
0750662875
NATIONAL BIBLIOGRAPHY NUMBER
Number
b726318
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing communications /
General Material Designation
[Book]
First Statement of Responsibility
Gill Wood.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Elsevier,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (105 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
CIM revision cards
CONTENTS NOTE
Text of Note
Cover -- Table of Contents -- Preface -- 1 Introduction to Marketing Communications -- 2 Marketing Communication Mixes -- 3 The Marketing Communications Industry -- 4 Relationships and Marketing Communications -- 5 Marketing Channels -- 6 Communication Strategies and Planning -- 7 Media -- 8 Evaluating Communications Effectiveness -- Last Page.
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing communications.
International Standard Book Number
9780750662871
TOPICAL NAME USED AS SUBJECT
Communication in marketing-- Examinations, Study guides.
BUSINESS & ECONOMICS-- Green Business.
(SUBJECT CATEGORY (Provisional
BUS-- 094000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
123
Book number
.
W66
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wood, Gill.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201213204059.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
