عنوان
پدید آورنده
موضوع
رده
HF1416 .L36 2002eb
HF1416
.
L36
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1841122580
(Number (ISBN
9781841122588
NATIONAL BIBLIOGRAPHY NUMBER
Number
b722800
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Global marketing /
General Material Designation
[Book]
First Statement of Responsibility
Douglas Lamont.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford :
Name of Publisher, Distributor, etc.
Capstone,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (127 pages).
SERIES
Series Title
ExpressExec ;
Volume Designation
04.02
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 110-115) and index.
CONTENTS NOTE
Text of Note
Introduction to ExpressExec -- Introduction -- Definition of Terms -- Evolution -- The E-Dimension -- The Global Dimension -- The State of the Art -- In Practice -- Key Concepts and Thinkers -- Resources -- Ten Steps to Making it Work -- Frequently Asked Questions (FAQs).
0
SUMMARY OR ABSTRACT
Text of Note
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. Examples and lessons from some of the world?s most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
OTHER EDITION IN ANOTHER MEDIUM
Title
Global marketing.
International Standard Book Number
1841121916
TOPICAL NAME USED AS SUBJECT
Export marketing.
International business enterprises.
BUSINESS & ECONOMICS-- International-- Marketing.
Export marketing.
International business enterprises.
(SUBJECT CATEGORY (Provisional
BUS-- 043030
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/48
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF1416
Book number
.
L36
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lamont, Douglas F.
ORIGINATING SOURCE
Date of Transaction
20201208151909.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
