Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
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SUMMARY OR ABSTRACT
Text of Note
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000486
OTHER EDITION IN ANOTHER MEDIUM
Title
Museum management and marketing.
International Standard Book Number
9780415396288
TOPICAL NAME USED AS SUBJECT
Museums-- Management.
Museums-- Marketing.
Musées-- Gestion.
Musées-- Marketing.
BUSINESS & ECONOMICS-- Museum Administration & Museology.