Preface: immersed in media sport -- Understanding sport and media: a socio-historical approach -- Working in media sport: the discipline of sports journalism -- Money, myth and the big match: the political economy of the sports media -- Taking us through it: the 'art' of sports commentating and writing -- Framed and mounted: sport through the photographic eye -- Screening the action: the moving sports image -- Afterword: sport into the ether(net): new technologies, new consumers.
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SUMMARY OR ABSTRACT
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Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
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Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.