This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
37B6C990-B62D-421F-AE1B-73AB09524FA9
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing on the Internet.
International Standard Book Number
1885068808
TOPICAL NAME USED AS SUBJECT
Internet advertising.
Internet marketing.
Internet.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.