عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .D395x 2000
HF5415
.
1265
.
D395x
2000
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749431857
(Number (ISBN
9780749431853
NATIONAL BIBLIOGRAPHY NUMBER
Number
b721048
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
A guide to Web marketing :
General Material Designation
[Book]
Other Title Information
successful promotion on the Net /
First Statement of Responsibility
Judy Davis.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2000.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
172 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
SERIES
Series Title
Marketing in action series
GENERAL NOTES
Text of Note
"In association with Marketing magazine."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
The Internet: a new medium -- Consumers online -- Market review -- User benefits -- Strategy and responsibilities -- Developing a web campaign -- Developing a web site -- Selling online -- Advertising on the web -- The law and cyberspace -- Research and evaluation -- What next?
0
SUMMARY OR ABSTRACT
Text of Note
"This introduction to the Web provides marketing professionals and students with a practical framework for evaluating its uses and related issues. Jargon is demystified and topics are brought to life with case studies and examples drawn from over 100 Web sites. At each stage of the marketing process, you are provided with: background information; strategic insights; practical tips for integrating the Web into your marketing plan; checklists to help identify individual business needs and draw up appropriate action plans; and a list of useful contacts and suggested further reading." "A Guide to Web Marketing is a highly readable book with a common sense approach to the Web, recommended for anyone who is serious about marketing but relatively inexperienced on the Internet."--Jacket.
TOPICAL NAME USED AS SUBJECT
Internet marketing.
Internet marketing.
Internet.
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8402854678
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
D395x
2000
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Davis, Judy,1955-
ORIGINATING SOURCE
Date of Transaction
20201208123956.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
