Chapter one: The potency of promotional products : Your customers need you ; Psychology of promotion ; Sales promotion ; Public relations ; Human resources -- Chapter two: Your marketing plan : Current situation ; Measurable objectives ; Marketing strategy ; Action plan and budget -- Chapter three: Advertising : Advertising basics ; Sequential mailings ; Direct mail ; E-mail marketing ; Advertising ; Web site marketing -- Chapter four: Trade show marketing : Maximizing trade shows with promotional products ; Phases of trade show marketing ; Before the show ; At the show ; After the show -- Chapter five: Sales promotion : Setting objectives ; Duration ; Selecting strategies ; Developing tactics to meet objectives ; Putting the promotion into action ; Developing goodwill ; Increasing response rates and expenditure ; Types of sales promotions ; Reward the promoters of the promotion -- Chapter six: Public relations : Promotional products and public relations ; Public relations programs ; Sample press releases -- Chapter seven: Human resources : Psychology of motivation ; Training ; Motivation and morale -- Chapter eight: Tap into the power -- Chapter nine: Silent salesmen workbook : The new reality ; Business profile ; Focus on the future ; Seven emotional appeals that stimulate action ; Identify your target market ; Identify and analyze your competition ; Entice your prospects to contact you ; Identifying your unique comparative advantage ; Effective marketing ; Getting more new customers -- Chapter ten: Million-Dollar case studies : Trash can mailer ; Newsletter article promotion ; X-ray mailer ; Sweet mailer program ; Sample carpet cleaning promotion ; Sample dentist program ; Sample realtor program ; Sample UPS store program ; Sample insurance sequential mailers ; Holiday promotions ; Gemstone promotions ; Anniversary promotions ; Success stories.
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SUMMARY OR ABSTRACT
Text of Note
Use promotional products to increase sales and profits.