Putting together a social media team -- Examples of how it doesn't work (and what happens) -- Before the explosion: winning your customer -- Customer service is a way of life -- Social media damage control: stopping small problems from becoming big ones -- Making customer addicts online: best practices that work! -- Keeping the addiction going -- Monitoring your successes and failures -- Putting it all together: what did we learn?
0
SUMMARY OR ABSTRACT
Text of Note
Using social media, you can deliver amazing customer service - and generate an army of fans who'll promote you in good times, and rescue you from disaster ... Peter Shankman shows you exactly how to do all that - without spending a fortune. Includes examples of successful and unsuccessful uses of social media by businesses.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Pearson P T R, C/O Pearson Education Order Dept 200 Old Tappan rd, Old Tappan, NJ, USA, 07675