Includes bibliographical references (pages 229-231) and index.
CONTENTS NOTE
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The foundations -- Jacob Beam : alcohol and immigrants and surviving in a harsh land -- David Beam and pre-Civil War Kentucky -- David M. Beam and the debris of war -- The dynasty -- Jim Beam and the making of a bourbon whiskey brand -- Jere and Carl Beam : Jim Beam bourbon steps onto the world stage -- Booker Noe : big man, small batch -- The other Beams : behind every good bourbon whiskey -- Finding a crown for the jewel -- Appendices : the bourbon whiskeys of Jim Beam brands.
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SUMMARY OR ABSTRACT
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"In American Still Life, F. Paul Pacult - one of the world's foremost writers on the subject of spirits - chronicles the success of the Beam family business and the drink that became a permanent fixture of our culture. Always willing to innovate, but never willing to sacrifice the integrity of their product, the Beam family steered their brand through challenges that would sink the average business - the Civil War, Prohibition, two world wars, and today's fierce global competition. It's a story inextricably interwoven with America's rise to cultural and economic greatness and full of enlightening lessons for today's business leaders."--BOOK JACKET.