عنوان
پدید آورنده
موضوع
رده
HF5415.2 .W74 2002eb
HF5415
.
2
.
W74
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585484678
(Number (ISBN
0789030101
(Number (ISBN
9780585484679
(Number (ISBN
9780789030108
Erroneous ISBN
0789009404 (hardcover : alk. paper)
Erroneous ISBN
0789015900 (alk. paper)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b716088
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing research :
General Material Designation
[Book]
Other Title Information
text and cases /
First Statement of Responsibility
Bruce Wrenn, Robert Stevens, David Loudon.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Best Business Books,
Date of Publication, Distribution, etc.
©2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 395 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Student data on CD accompanying the text is also available on floppy disk from The Haworth Press.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 379-383) and index.
CONTENTS NOTE
Text of Note
Acknowledgments; Chapter 1 Introduction to Marketing Research Introduction to Marketing Research; Chapter 2 Research Designs for Management Decision Making Research Designs for Management Decision Making; Chapter 3 Secondary Data Secondary Data; Chapter 4 Primary Data Collection Primary Data Collection; Chapter 5 Measurement Measurement; Chapter 6 Designing the Data-Gathering Instrument Designing the Data-Gathering Instrument; Chapter 7 Sampling Methods and Sample Sampling Methods and Sample Size.
Text of Note
Case 6 Juan Carlos' Mexican Restaurant Juan Carlos' Mexican RestaurantCase 7 Usedcars.com Usedcars.com; Case 8 Welcome Home Church Welcome Home Church; Case 9 The Learning The Learning Source; Case 10 Madison County Country Club Madison County Country Club; Case 11 Plasco, Inc. Plasco, Inc.; Case 12 St. John's School St. John's School; Case 13 The Webmasters The Webmasters; Case 14 House of Topiary House of Topiary; Case 15 Professional Home Inspection Professional Home Inspection; Case 16 Europska Databanka Europska Databanka; Notes; Index.
Text of Note
Chapter 8 Fielding the Data-Gathering Instrument Fielding the Data-Gathering InstrumentChapter 9 Introduction to Data Analysis Introduction to Data; Chapter 10 Advanced Data Analysis Advanced Data Analysis; Chapter 11 The Research Report The Research Report; CASES; CONTRIBUTORS; Case 1 Lone Pine Kennel Club Lone Pine Kennel Club; Case 2 Select Hotels of North Select Hotels of North America; Case 3 River Pines School: A River Pines School: A; Case 4 River Pines School: B River Pines School: B; Case 5 Gary Branch, CPA Gary Branch, CPA.
0
8
8
SUMMARY OR ABSTRACT
Text of Note
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing research.
International Standard Book Number
0789015900
TOPICAL NAME USED AS SUBJECT
Marketing research, Case studies.
Marketing research.
BUSINESS & ECONOMICS-- Marketing-- Research.
Marketing research.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
W74
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wrenn, Bruce.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Loudon, David L.
Stevens, Robert E.,1942-
ORIGINATING SOURCE
Date of Transaction
20201208061635.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
