Includes bibliographical references (pages 221-223) and index.
CONTENTS NOTE
Text of Note
Cover; Half-title; Title; Copyright; Contents; Acknowledgments; 1 A Prologue: What This Book Is For; 2 The Knowledge Base; 3 ''I-Teams'' and ''Eye Candy'': The Reality of Local TV News; 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News; 5 The Magic Formula: How to Make TV That Viewers Will Watch; 6 Steps to Better Coverage; 7 Putting It All into Action: Techniques for Changing Newsroom Cultures; 8 The Road Ahead: The Future of Local TV News; APPENDIX A Design Team Members; APPENDIX B Quality Grading Criteria and Value Codes*
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SUMMARY OR ABSTRACT
Text of Note
The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.
OTHER EDITION IN ANOTHER MEDIUM
Title
We interrupt this newscast.
TOPICAL NAME USED AS SUBJECT
Television broadcasting of news-- United States.
Télévision-- Émissions de nouvelles-- États-Unis.