Writing music for television and radio commercials :
General Material Designation
[Book]
Other Title Information
a manual for composers and students /
First Statement of Responsibility
Michael Zager.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Lanham, Md. :
Name of Publisher, Distributor, etc.
Scarecrow Press,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 137 pages :
Other Physical Details
illustrations ;
Dimensions
28 cm +
Accompanying Material
1 audio disc (digital ; 4 3/4 in.)
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills (how to approach composition for commercials) -- Analyzing commercials (from a musical point of view) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long-form commercials) -- The business of commercials.
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SUMMARY OR ABSTRACT
Text of Note
"Writing Music for Television and Radio Commercials: A Manual for Composers and Students provides a comprehensive overview of the process of composing and arranging for commercials in these two very different media. The author, Michael Zager, describes the tools involved in the composition and arranging processes, then sets forth a method for using this information to create advertising music. This book is a must-have for students interested in composing, arranging, and producing music for commercials and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers."--Jacket.
OTHER EDITION IN ANOTHER MEDIUM
Title
Writing music for television and radio commercials.
TOPICAL NAME USED AS SUBJECT
Music in advertising-- Instruction and study.
Radio advertising.
Television advertising.
Messages publicitaires.
Radio, Musique de-- Étude et enseignement.
Télévision, Musique de-- Étude et enseignement.