The ExpressExec series is organized into ten core subject areas: Innovation -- Enterprise -- Strategy -- Marketing -- Finance -- Operations and technology -- Organizations -- Leading -- People -- Life and work.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
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Includes bibliographical references and index.
SUMMARY OR ABSTRACT
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Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value. Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman.