عنوان
پدید آورنده
موضوع
رده
HF5415 .C4845 2004eb
HF5415
.
C4845
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1412900026
(Number (ISBN
1412900034
(Number (ISBN
1412931630
(Number (ISBN
1446211312
(Number (ISBN
9781412900027
(Number (ISBN
9781412900034
(Number (ISBN
9781412931632
(Number (ISBN
9781446211311
NATIONAL BIBLIOGRAPHY NUMBER
Number
b706369
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Knowledge-based marketing :
General Material Designation
[Book]
Other Title Information
the 21st century competitive edge /
First Statement of Responsibility
Ian Chaston.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, Calif. :
Name of Publisher, Distributor, etc.
Sage Publications,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 274 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 254-267) and index.
SUMMARY OR ABSTRACT
Text of Note
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Ingram Content Group
Stock Number
9781412931632
OTHER EDITION IN ANOTHER MEDIUM
Title
Knowledge-based marketing.
International Standard Book Number
9781412900034
TOPICAL NAME USED AS SUBJECT
Knowledge management.
Marketing-- Management.
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Knowledge management.
Marketing-- Management.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
C4845
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Chaston, Ian.
ORIGINATING SOURCE
Date of Transaction
20201207213709.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
