Revised edition of: The ultimate guide to sport event management and marketing. c1995.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
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Includes bibliographical references (pages 305-307) and index.
CONTENTS NOTE
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FOREWORD; PREFACE; ACKNOWLEDGMENTS; UNDERSTANDING THE SPORT INDUSTRY, THE PLAYERS, AND OPPORTUNITIES; CRITICAL PLANNING TO MASTER THE GAME; DESIGNING, PLANNING, AND CONTROLLING EVENT LOGISTICS; PROVIDING HOSPITALITY AT SPORT EVENTS; NEGOTIATIONS AND CONTRACTS; RISK MANAGEMENT: PROTECTING YOUR INVESTMENT; EFFECTIVELY RECRUITING AND LEVERAGING A SPORT CELEBRITY; EVENT MARKETING; FINANCING SPORTS EVENTS; LICENSING AGREEMENTS AND MERCHANDISING; THE INS AND OUTS OF SPORT EVENTS; SPORTS TOURISM: AN ECONOMIC CATALYST FOR CITIES; CHARITABLE EVENTS.
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CLOSING CEREMONIES: ADVICE TO NEW SPORT EVENT MANAGEMENT AND MARKETING PROFESSIONALSAPPENDIXES; REFERENCES; INDEX; ABOUT THE AUTHORS.
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SUMMARY OR ABSTRACT
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Explains how to acquire funding, negotiate contracts and manage event logistics. Includes discussions with top level professionals who helped to establish and define the field, how to conduct a SWOT analysis, and sample agreements for independent contractors, sponsorship and licensing. Also contains a chapter on risk management.