Includes bibliographical references (pages 295-315) and indexes.
CONTENTS NOTE
Text of Note
Second thoughts, second arguments: a new introduction -- Antiquarian psychology -- Rules, roles, and arguments -- Protagoras and the origins of rhetoric -- The science of persuasion -- The art of witcraft -- Categorization and particularization -- Advocacy and attitudes -- Dilemmas of common-sense -- The spirit of contradiction.
0
SUMMARY OR ABSTRACT
Text of Note
"Michael Billig's rhetorical approach has been key to the discursive turn in the social sciences. His witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology. In a new introduction, he offers further reflections on rhetoric and social psychology, discusses the recent scholarship, and allows some forgotten voices in the history of rhetoric to be heard." http://www.loc.gov/catdir/description/cam027/95040694.html.