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Markenorientierte digitale Transformation :
پدید آورنده
Artur Mertens.
موضوع
Branding (Marketing),Business planning.,Information technology.,Leadership.,Management.,Branding (Marketing),BUSINESS & ECONOMICS-- Industrial Management.,BUSINESS & ECONOMICS-- Management Science.,BUSINESS & ECONOMICS-- Management.,BUSINESS & ECONOMICS-- Organizational Behavior.,Business planning.,Information technology.,Leadership.,Management.
رده
HF5415
.
1255
کتابخانه
Center and Library of Islamic Studies in European Languages
محل استقرار
استان:
Qom
ـ شهر:
Qom
تماس با کتابخانه :
32910706
-
025
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3658249250
(Number (ISBN
9783658249250
Erroneous ISBN
3658249242
Erroneous ISBN
9783658249243
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Markenorientierte digitale Transformation :
General Material Designation
[Book]
Other Title Information
Wie Sie Ihr Unternehmen erfolgreich in das digitale Zeitalter führen /
First Statement of Responsibility
Artur Mertens.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden :
Name of Publisher, Distributor, etc.
Springer Gabler,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource :
Other Physical Details
illustrations
SERIES
Series Title
Essentials
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Intro; Was Sie in diesem essential finden können; Inhaltsverzeichnis; Über den Autor; 1 Einführung; 1.1 Ausgangssituation; 1.2 Problemstellung; 1.3 Zielsetzung; 2 Konzeptionelle Grundlagen; 2.1 Markenführung; 2.2 Digitale Transformation; 3 Entwicklung eines markenorientierten Ansatzes zur digitalen Transformation; 3.1 Smarte Transformation; 3.2 Marken-Transformations-Kreisel; 3.3 Dimensionen des Marken-Transformations-Kreisels; 3.3.1 Marke; 3.3.2 Kunden; 3.3.3 Strategie; 3.3.4 Kultur; 3.3.5 Mitarbeiter; 3.3.6 Prozesse & Strukturen; 3.3.7 Technologie & Daten; 3.3.8 Partner
Text of Note
3.3.9 Produkte & Services3.3.10 Kanäle; 4 Zusammenfassung und Ausblick; Was Sie aus diesem essential mitnehmen können; Literatur
0
8
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9783658249250
OTHER EDITION IN ANOTHER MEDIUM
Title
Markenorientierte digitale Transformation.
International Standard Book Number
9783658249243
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Business planning.
Information technology.
Leadership.
Management.
Branding (Marketing)
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Business planning.
Information technology.
Leadership.
Management.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
PERSONAL NAME - PRIMARY RESPONSIBILITY
Mertens, Artur
ORIGINATING SOURCE
Date of Transaction
20200823183139.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب
[Book]
Y
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