عنوان
پدید آورنده
موضوع
رده
QA76.9.H85
QA76
.
9
.
H85
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749481056
(Number (ISBN
9780749481056
Erroneous ISBN
0749481048
Erroneous ISBN
9780749481049
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
User research :
General Material Designation
[Book]
Other Title Information
a practical guide to designing better products and services.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
KoganPage,
Date of Publication, Distribution, etc.
2018.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
- Chapter -- 01: Introduction: Why is user research so important?;
- Section -- ONE: The fundamentals: What good research looks like;
- Chapter -- 02: Planning, objectives and legalities in user research;
- Chapter -- 03: Best practice in user research: Who, what, why and how;
- Chapter -- 04: Managing user research logistics: Agencies, facilities and contracts;
- Section -- TWO: Selecting and using user research methods;
- Chapter -- 05: Usability testing: Observing people doing things;
- Chapter -- 06: Content testing: What do people think your content means?;
- Chapter -- 07: Card sorting: Understanding how people group and relate things;
- Chapter -- 08: Surveys: How to gauge a widespread user response;
- Chapter -- 09: User interviews: Understanding people's experience through talking to them;
- Chapter -- 10: Diary studies: How to capture user research data over time;
- Chapter -- 11: Information architecture validation: Does the structure of your information work for your users?;
- Chapter -- 12: Ethnography: Observing how people behave in the real world;
- Chapter -- 13: Contextual inquiry: Interviewing people in their own environment;
- Chapter -- 14: A/B Testing: A technique to compare different options;
- Chapter -- 15: Getting the best out of stakeholder workshops;
- Chapter -- 16: Guerrilla research: Running fast-paced research in the real world;
- Chapter -- 17: How to combine user research methodologies;
- Section -- THREE: Analyzing and presenting your data;
- Chapter -- 18: Content analysis: A method of coding and making sense of your qualitative data;
- Chapter -- 19: Affinity diagramming: Understand your data through identifying its themes;
- Chapter -- 20: Prioritizing issues and user needs: What's important and what to work on next;
- Chapter -- 21: Making recommendations: How to make your research findings actionable;
- Chapter -- 22: Creating executive summaries and detailed reports to present results;
- Chapter -- 23: Using video playback to present your research results;
- Chapter -- 24: Using personas to communicate user characteristics and behaviours;
- Chapter -- 25: Using mental models to visualize how users think and identify opportunities;
- Chapter -- 26: Using journey and experience maps to visualize user research data;
- Chapter -- 27: Using scenarios and storyboards to represent the user journey;
- Chapter -- 28: Using infographics to translate numerical and statistical data;
- Chapter -- 29: How to recommend changes to visual, interaction and information design;
- Chapter -- 30: Conclusion;
0
SUMMARY OR ABSTRACT
Text of Note
Showing readers how to use the vast array of user research methods available, this book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. --
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Ingram Content Group
Stock Number
EpubKoganPage8048
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9780749481049
TOPICAL NAME USED AS SUBJECT
Customer relations.
Human-computer interaction.
User-centered system design.
COMPUTERS-- Computer Literacy.
COMPUTERS-- Computer Science.
COMPUTERS-- Data Processing.
COMPUTERS-- Hardware-- General.
COMPUTERS-- Information Technology.
COMPUTERS-- Machine Theory.
COMPUTERS-- Reference.
Customer relations.
Human-computer interaction.
User-centered system design.
(SUBJECT CATEGORY (Provisional
COM-- 013000
COM-- 014000
COM-- 018000
COM-- 032000
COM-- 037000
COM-- 052000
COM-- 067000
DEWEY DECIMAL CLASSIFICATION
Number
004
.
019
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
QA76
.
9
.
H85
PERSONAL NAME - PRIMARY RESPONSIBILITY
Marsh, Stephanie.
ORIGINATING SOURCE
Date of Transaction
20200822124915.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
