عنوان
پدید آورنده
موضوع
رده
HF5415.2 .M288 2012
HF5415
.
2
.
M288
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0132544482
(Number (ISBN
9780132544481
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Basic marketing research :
General Material Designation
[Book]
Other Title Information
integration of social media /
First Statement of Responsibility
Naresh K. Malhotra.
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Pearson,
Date of Publication, Distribution, etc.
©2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxii, 640 pages :
Other Physical Details
color illustrations ;
Dimensions
29 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases.
0
TOPICAL NAME USED AS SUBJECT
Marketing research.
Marketing research.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
M288
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Malhotra, Naresh K.
ORIGINATING SOURCE
Date of Transaction
20200822085436.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
