عنوان
پدید آورنده
موضوع
رده
JF2112.A4
JF2112
.
A4
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3319777300
(Number (ISBN
9783319777306
Erroneous ISBN
9783319777290
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Market driven political advertising :
General Material Designation
[Book]
Other Title Information
social, digital and mobile marketing /
First Statement of Responsibility
by Andrew Hughes.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham, Switzerland :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
[2018]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
SERIES
Series Title
Palgrave pivot
Series Title
Palgrave studies in political marketing and management
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5. Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners.
0
SUMMARY OR ABSTRACT
Text of Note
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9783319777306
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9783319777290
TOPICAL NAME USED AS SUBJECT
Advertising, Political.
Business.
Communication in politics.
Internet marketing.
Marketing-- Political aspects.
Public relations.
Social media.
Advertising, Political.
Business.
Communication in politics.
Internet marketing.
POLITICAL SCIENCE-- Political Process-- Elections.
POLITICAL SCIENCE-- Political Process-- General.
Politics and government.
Public relations.
Social media.
GEOGRAPHICAL NAME USED AS SUBJECT
Great Britain, Politics and government.
United States, Politics and government.
Great Britain.
United States.
0
0
7
7
(SUBJECT CATEGORY (Provisional
KJS
POL-- 008000
POL-- 016000
DEWEY DECIMAL CLASSIFICATION
Number
324
.
7/3
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
JF2112
.
A4
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hughes, Andrew, (Lecturer in marketing)
ORIGINATING SOURCE
Date of Transaction
20200823112501.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
