عنوان
پدید آورنده
موضوع
رده
HF5415.1255
HF5415
.
1255
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3030247090
(Number (ISBN
9783030247096
Erroneous ISBN
3030247082
Erroneous ISBN
9783030247089
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brands and cultural analysis /
General Material Designation
[Book]
First Statement of Responsibility
Arthur Asa Berger.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham, Switzerland :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
[2019]
Date of Publication, Distribution, etc.
©2019
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxiii, 177 pages) :
Other Physical Details
illustrations (some color), portraits (some color)
SERIES
Series Title
Palgrave pivot
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
CONTENTS NOTE
Text of Note
Part I: Theoretical considerations. Introduction: thinking about brands -- What is a brand? a semiotic analysis -- Brands and the psyche -- Brands in society, society in brands -- Marketing brands -- Brands in history, history in brands -- Language and brands -- Visual branding: logos, icons and images -- Part II: Applications. The branded self -- San Francisco as a brand -- Japan as a brand -- Brand competition: cruises -- Brand sacrality -- Brand discourse -- Brand and myth -- Coda.
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9783030247096
OTHER EDITION IN ANOTHER MEDIUM
Title
Brands and cultural analysis.
International Standard Book Number
9783030247089
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)-- Social aspects.
Business names-- Social aspects.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
PERSONAL NAME - PRIMARY RESPONSIBILITY
Berger, Arthur Asa,1933-
ORIGINATING SOURCE
Date of Transaction
20200823093230.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
