عنوان
پدید آورنده
موضوع
رده
HF5415.2 .E37 2019
HF5415
.
2
.
E37
2019
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3030107930
(Number (ISBN
3030107949
(Number (ISBN
3030107957
(Number (ISBN
9783030107932
(Number (ISBN
9783030107949
(Number (ISBN
9783030107956
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Research methodology in marketing :
General Material Designation
[Book]
Other Title Information
theory development, empirical approaches and philosophy of science considerations /
First Statement of Responsibility
Martin Eisend, Alfred Kuss.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham, Switzerland :
Name of Publisher, Distributor, etc.
Springer,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (ix, 238 pages)
GENERAL NOTES
Text of Note
Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. Introduction -- 2. Nature and Relevance of Theories -- 3. Scientific Realism -- 4. Theory Building -- 5. Theory Testing -- 6. Data Collection: Operationalization, Measurement, and Sampling -- 7. Hypotheses and Models -- 8. Test of Causal Relationships -- 9. Generalization -- 10. Research Ethics.
0
SUMMARY OR ABSTRACT
Text of Note
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9783030107949
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9783030107932
International Standard Book Number
9783030107956
TOPICAL NAME USED AS SUBJECT
Marketing research-- Methodology.
Marketing.
Sociology-- Research.
Marketing research-- Methodology.
Marketing.
Sociology-- Research.
(SUBJECT CATEGORY (Provisional
BUS043000
KJS
KJS
KJSM
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Number
658
.
80072
Edition
23
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
E37
2019
PERSONAL NAME - PRIMARY RESPONSIBILITY
Eisend, Martin
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Eisend, Martin.
Kuss, Alfred
ORIGINATING SOURCE
Date of Transaction
20200823082536.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
