the value of entrepreneurship in creative industries /
First Statement of Responsibility
Mukti Khaire.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Stanford, California :
Name of Publisher, Distributor, etc.
Stanford Business Books, an imprint of Stanford University Press,
Date of Publication, Distribution, etc.
[2017]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xx, 254 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization.
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SUMMARY OR ABSTRACT
Text of Note
Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.