عنوان

Foundations of business /

(Number (ISBN

1337386928

(Number (ISBN

9781337386920

Title Proper

Foundations of business /

General Material Designation

[Book]

First Statement of Responsibility

William M. Pride (Texas A & M University), Robert J. Hughes (Dallas County Community Colleges), Jack R. Kapoor (College of DuPage).

Edition Statement

6e.

Place of Publication, Distribution, etc.

Boston, MA :

Name of Publisher, Distributor, etc.

Cengage,

Date of Publication, Distribution, etc.

[2019]

Date of Publication, Distribution, etc.

©2019

Specific Material Designation and Extent of Item

1 volume (various pagings) :

Other Physical Details

illustrations (chiefly color) ;

Dimensions

28 cm

Text of Note

Includes bibliographical references and indexes.

Text of Note

Part I: The environment of business -- 1. Exploring the world of business and economics -- 2. Ethics and social responsibility in business -- 3. Global business -- Part II: Business ownership and entrepreneurship -- 4. Choosing a form of business ownership -- 5. Small business, entrepreneurship, and franchises -- Part III: Management and organisation -- 6. Understanding the management process -- 7. Creating a flexible organization -- 8. Producing quality goods and services -- Part IV: Human resources -- 9. Attracting and retaining the best employees -- 10. Motivating and satisfying employees and teams -- Part V: Marketing -- 11. Building customer relationships through effective marketing -- 12. Creating and pricing products that satisfy customers -- 13. Distributing and promoting products -- Part VI: Information, accounting, and finance -- 14. Exploring social media and e-business -- 15. Using management and accounting Information -- 16. Mastering financial management -- Online appendices: -- Appendix A: Understanding personal finances and investments -- Appendix B: Careers in business -- Appendix C: Enhancing union-management relations -- Appendix D: Risk management and insurance -- Appendix E: Business law, regulation, and taxation.

0

Text of Note

"This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life." -- Provided by publisher.

Business enterprises.

Business.

Industrial management.

Business enterprises.

Business.

Industrial management.

Number

Edition

Class number

Book number

Pride, William M.,1942-

Hughes, Robert James,1946-

Kapoor, Jack R.,1937-

Date of Transaction

20200822173844.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y