عنوان

Craft beer bar mitzvah :

(Number (ISBN

0982932537

(Number (ISBN

9780982932537

Number

b601160

Title Proper

Craft beer bar mitzvah :

General Material Designation

[Book]

Other Title Information

how it took 13 years, extreme Jewish brewing, and circus sideshow freaks to make Shmaltz Brewing an international success

First Statement of Responsibility

by Jeremy Cowan with James Sullivan.

Place of Publication, Distribution, etc.

San Francisco, CA

Name of Publisher, Distributor, etc.

Malt Shop Pub.

Date of Publication, Distribution, etc.

©2010.

Specific Material Designation and Extent of Item

332 pages, 16 unnumbered pages of plates : color illustrations ; 23 cm

Text of Note

Why a book? --; Genesis, Act 1: Beers In The Garden --; The Old Country --Let There Be Rock, Blood, And Revelation --; Underwater Kabbalah And A Mission Burrito Of Love --Genesis, Act 2: West Of Eden aka Exile Never Tasted So Good --; Conan The Distributor --; Business School 001: Catholic School Girl Meets The Candyman --; Business School 002: Success For Dummies --; Finally, Business School 101 --; Hold The Viagra --; Snatching Defeat From The Jaws Of Victory. I Don't Have The Cash For The Guns And Ammo, But I Do Have 50,000 Of Credit For The Beer --; Genesis, Act 3, And The Messiah I'd Been Waiting For --; 40 Days And 40 Nights ... And 40 Days And 40 Nights And ... Repeat --; Miraculous Jewbelation: This Chanukah, Candles Won't Be The Only Thing Getting Lit --; Pomegranates And C*cksuckers --; Step Right Up! Welcome To The Freak Show --; They Came, They Tried To Kill Us, We Survived, Let's Drink: Crisis, Resolution, Crisis, And The Ultimate Excel Spreadsheet --; The Promised Land-ish.

Text of Note

In this witty and compelling tale of how the nation's first and only Jewish Celebration beer came to fruition, founder Jeremy Cowan tells the story of Shmaltz Brewing's evolution from an inside joke into a thriving and award-winning craft brewing company. Divulged are the small-business challenges and marketing strategies that helped Cowan go from hand-squeezing pomegranates and delivering beer in his grandmother's Volvo to producing two of the most respected and unique craft beer brands in America: He'brew the Chosen Beer and Coney Island Craft Lagers. Included alongside the sage advice for entrepreneurs and the humorous personal anecdotes are suggested beer pairings for each chapter, a hangover rating system, and 16 pages of full-color photograph collages.

Cowan, Jeremy.

Microbreweries -- California -- San Francisco -- History.

Shmaltz Brewing Co.

Class number

Book number

by Jeremy Cowan with James Sullivan.

James Sullivan

Jeremy Cowan

Electronic name

[Book]

Y