عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834911100
(Number (ISBN
3834998346
(Number (ISBN
9783834911100
(Number (ISBN
9783834998347
NATIONAL BIBLIOGRAPHY NUMBER
Number
b560356
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Aktuelle Perspektiven des Marketingmanagements :
General Material Designation
[Book]
Other Title Information
Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
First Statement of Responsibility
Akademische Marketinggesellschaft e.V./Oliver Klante (Hrsg.).
EDITION STATEMENT
Edition Statement
1. Aufl
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Gabler
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XVI, 407 Seiten : Diagramme ; 24 cm.
SERIES
Series Title
Gabler Edition Wissenschaft
GENERAL NOTES
Text of Note
Literaturangaben.
TOPICAL NAME USED AS SUBJECT
Kirchgeorg, Manfred.
Marketing.
Marketingmanagement.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Akademische Marketinggesellschaft e.V./Oliver Klante (Hrsg.).
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Akademische Marketinggesellschaft.
Manfred Kirchgeorg
Oliver Klante
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
