عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834994294
(Number (ISBN
9783834994295
NATIONAL BIBLIOGRAPHY NUMBER
Number
b553213
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Markenbeurteilung bei einzigartigen Produkteigenschaften
General Material Designation
[Book]
First Statement of Responsibility
Rainer Elste ; mit einem Geleitwort von Franz-Rudolf Esch.
EDITION STATEMENT
Edition Statement
1. Aufl
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
Gabler Verlag / GWV Fachverlage, Wiesbaden
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xxx, 267 pages) : illustrations
SERIES
Series Title
Gabler Edition Wissenschaft., Marken- und Produktmanagement.
GENERAL NOTES
Text of Note
Title from PDF title page (SpringerLink, viewed Jul. 8, 2011).
TOPICAL NAME USED AS SUBJECT
Corporate image.
Marketing.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Rainer Elste ; mit einem Geleitwort von Franz-Rudolf Esch.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rainer Elste
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
