Strategies of multinationals in Central and Eastern Europe :
General Material Designation
[Book]
Other Title Information
innovation systems and embeddedness /
First Statement of Responsibility
Yordanka Chobanova
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 269 p. :
Other Physical Details
ill. ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Machine generated contents note: PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion
8
SUMMARY OR ABSTRACT
Text of Note
"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher
TOPICAL NAME USED AS SUBJECT
Food industry and trade-- Europe, Central
Food industry and trade-- Europe, Eastern
International business enterprises-- Europe, Central
International business enterprises-- Europe, Eastern