عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0787968579
(Number (ISBN
9780787968571
NATIONAL BIBLIOGRAPHY NUMBER
Number
b525136
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The global market :
General Material Designation
[Book]
Other Title Information
developing a strategy to manage across borders /
First Statement of Responsibility
John Quelch, Rohit Deshpande, editors.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
©2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 424 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm.
SERIES
Series Title
The Jossey-Bass business & management series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 361-386) and index.
CONTENTS NOTE
Text of Note
Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi -- Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria -- Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele -- Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor -- The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt -- Managing global supply chains / Anath Raman, Noel Watson --Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon -- The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey.
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Global market.
TOPICAL NAME USED AS SUBJECT
Export marketing-- Management.
Globalization.
International business enterprises-- Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/4
Edition
22
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Deshpande, Rohit.
Quelch, John A.
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
