عنوان
پدید آورنده
موضوع
رده
HC110.C6 W44 1998
HC110
.
C6
W44
1998
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0814792901
(Number (ISBN
0814793274
(Number (ISBN
9780814792902
(Number (ISBN
9780814793275
NATIONAL BIBLIOGRAPHY NUMBER
Number
b523185
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Desegregating the dollar :
General Material Designation
[Book]
Other Title Information
African American consumerism in the twentieth century /
First Statement of Responsibility
Robert E. Weems, Jr
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
New York University Press,
Date of Publication, Distribution, etc.
[1998]
Date of Publication, Distribution, etc.
©1998
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 195 pages ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
The birth and development of the African American consumer market, 1900-1940 -- New world a-coming: Black consumers, 1941-1960 -- African American consumer activism before and during the Civil Rights era -- The revolution will be marketed: American corporations and Black consumers during the 1960s -- Blaxploitation and big business: American corporations and Black consumers during the 1970s -- A tale of two markets: African American consumers during the 1980s -- Epilogue: the changing same: American corporations and Black consumers during the 1990s -- Appendix: national negro business league Black consumer questionnaire, 1931
0
SUMMARY OR ABSTRACT
Text of Note
Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century
Text of Note
The World War I-era "Great Migration" of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights Movement, which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers
Text of Note
Unwilling to settle for facile black-and-white answers, Weems also explores the roles of blacks who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned businesses. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Basing his conclusions on exhaustive research in trade journals and other primary and secondary materials, Robert E. Weems Jr. has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism
TOPICAL NAME USED AS SUBJECT
African American consumers-- History-- 20th century
Racism-- United States-- History-- 20th century
DEWEY DECIMAL CLASSIFICATION
Number
381
.
3/089/96073
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HC110
.
C6
Book number
W44
1998
PERSONAL NAME - PRIMARY RESPONSIBILITY
Weems, Robert E.,1951-
ORIGINATING SOURCE
Date of Transaction
20160712062540.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
