عنوان
پدید آورنده
موضوع
رده
HF5826.5 .S57
HF5826
.
5
.
S57
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0872510174
NATIONAL BIBLIOGRAPHY NUMBER
Number
b521121
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising media planning /
General Material Designation
[Book]
First Statement of Responsibility
Jack Z. Sissors, E. Reynold Petray
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago :
Name of Publisher, Distributor, etc.
Crain Books,
Date of Publication, Distribution, etc.
c1976
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 341 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographies and index
TOPICAL NAME USED AS SUBJECT
Advertising media planning
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5826
.
5
Book number
.
S57
PERSONAL NAME - PRIMARY RESPONSIBILITY
Sissors, Jack Zanville,1919-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Petray, E. Reynold
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
