عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .M39 2011
HF5415
.
1255
.
M39
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Erroneous ISBN
9781605098104
NATIONAL BIBLIOGRAPHY NUMBER
Number
b516550
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Be your own brand
General Material Designation
[Book]
Other Title Information
achieve more of what you want by being more of who you are /
First Statement of Responsibility
David McNally, Karl D. Speak
EDITION STATEMENT
Edition Statement
2nd ed., updated and expanded
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco, Calif. :
Name of Publisher, Distributor, etc.
Berrett-Koehler Publishers,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (ix, 143 p.) :
Other Physical Details
ill
SERIES
Series Title
A BK life book
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 135-136) and index
CONTENTS NOTE
Text of Note
Personal brand : the perception that you made a difference -- A strong personal brand delivers on three important expectations -- Your personal brand is perceived from three different dimensions -- Authenticity : the cornerstone to building a strong brand -- Creating your brand platform : dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000122
OTHER EDITION IN ANOTHER MEDIUM
Title
Be your own brand.
International Standard Book Number
9781605098104
TOPICAL NAME USED AS SUBJECT
Brand name products
Branding (Marketing)
Identity (Psychology)
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
M39
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
McNally, David,1946-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Speak, Karl D.,1951-
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Ohio Library and Information Network
ORIGINATING SOURCE
Date of Transaction
20120118134608.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
