عنوان
پدید آورنده
موضوع
رده
HF5415.123 .S65 2011
HF5415
.
123
.
S65
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749461934
(Number (ISBN
0749461942
(Number (ISBN
9780749461935
(Number (ISBN
9780749461942
NATIONAL BIBLIOGRAPHY NUMBER
Number
b500094
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing communications :
General Material Designation
[Book]
Other Title Information
integrating offline and online with social media /
First Statement of Responsibility
PR Smith & Ze Zook.
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia, PA :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 483 p. ;
Dimensions
25 cm.
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
0
TOPICAL NAME USED AS SUBJECT
Communication in marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
123
Book number
.
S65
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Smith, P. R., (Paul Russell),1957-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Zook, Ze.
ORIGINATING SOURCE
Date of Transaction
20111102133558.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
