عنوان
پدید آورنده
موضوع
رده
HF5438.8.K48 M35 2011
HF5438
.
8
.
K48
M35
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
047097415X (pbk.)
(Number (ISBN
9780470974155 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Key account management :
General Material Designation
[Book]
Other Title Information
the definitive guide /
First Statement of Responsibility
Diana Woodburn and Malcolm McDonald
EDITION STATEMENT
Edition Statement
Third edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 476 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
"This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager"--
Text of Note
"This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager."--
TOPICAL NAME USED AS SUBJECT
Marketing-- Key accounts
Selling-- Key accounts
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/04
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5438
.
8
.
K48
Book number
M35
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Woodburn, Diana
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
McDonald, Malcolm
ORIGINATING SOURCE
Date of Transaction
20160712082642.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
