عنوان
پدید آورنده
موضوع
رده
HF5415 .L83 2011
HF5415
.
L83
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0814416942
(Number (ISBN
9780814416945
Erroneous ISBN
9780814416938
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The marketing plan
General Material Designation
[Book]
Other Title Information
how to prepare and implement it /
First Statement of Responsibility
William M. Luther
EDITION STATEMENT
Edition Statement
4th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
AMACOM, American Management Association,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 292 p.) :
Other Physical Details
ill
GENERAL NOTES
Text of Note
Description based on print version record
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000089
OTHER EDITION IN ANOTHER MEDIUM
Title
marketing plan.
International Standard Book Number
9780814416938
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
L83
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Luther, William M
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Ohio Library and Information Network
ORIGINATING SOURCE
Date of Transaction
20110504121720.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
