a practical workout for boosting brand and business /
First Statement of Responsibility
David Taylor
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 205 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
GENERAL NOTES
Text of Note
Spine title: The brandgym
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 193-194) and index
CONTENTS NOTE
Text of Note
pt. I. Brand-led business -- 1. Brand actions speak louder than words -- pt. II. Brand foundations -- 2. Workout One: Get real -- 3. Workout Two: Search for true insight -- pt. III. Brand strategy -- 4. Workout Three: Do fewer things, better -- 5. Workout Four: Bring your vision to life -- 6. Workout Five: Keep the brand on track -- pt. IV. Brand action -- 7. Workout Six: Think different and do different -- 8. Workout Seven: Stretch your muscles -- 9. Workout Eight: Rally the troops -- pt. V. Brand stamina -- 10. Stay in shape, keep the faith -- App. 1. Brand Gym sound bites