عنوان
پدید آورنده
موضوع
رده
HF5415 .K625 2015
HF5415
.
K625
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0133451275
(Number (ISBN
0134095804
(Number (ISBN
9780133451276
(Number (ISBN
9780134095806
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing :
General Material Designation
[Book]
Other Title Information
an introduction /
First Statement of Responsibility
Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University
EDITION STATEMENT
Edition Statement
Twelfth edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 644 pages :
Other Physical Details
color illustrations ;
Dimensions
28 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 597-622) and indexes
TOPICAL NAME USED AS SUBJECT
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
K625
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Armstrong, Gary, (Gary M.)
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Kotler, Philip
ORIGINATING SOURCE
Date of Transaction
20180522120437.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
