عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0273721380
(Number (ISBN
9780273721383
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing communications :
General Material Designation
[Book]
Other Title Information
a European perspective /
First Statement of Responsibility
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Harlow :
Name of Publisher, Distributor, etc.
Financial Times Prentice Hall,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiii, 660 p. :
Other Physical Details
col. ill. ;
Dimensions
27 cm.
GENERAL NOTES
Text of Note
Previous ed.: 2007.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
TOPICAL NAME USED AS SUBJECT
Communication in marketing-- Europe.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Pelsmacker, Patrick de,1957-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Bergh, Joeri van den,1971-
Geuens, Maggie,1969-
ORIGINATING SOURCE
Date of Transaction
20160118000000.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
